The arena of digital marketing can often seem to be a tough and complicated place. It is true that getting things right in this arena isn’t always simple. If you want to achieve unstoppable success, then you should know that what’s required is a clear methodology combined with an unstoppable approach to taking consistent constant action regularly. If you’re truly looking to take your business to the next level with digital marketing, here are 5 common errors to you simply must avoid.
1. Having no set method or strategy
Possibly the most significant mistake companies make when it comes to digital marketing is having no clear strategy set up and firmly in place. It’s just not sufficient to develop a website, toss up a Facebook page then simply expect the results to naturally follow. If that ever was the case (which I doubt!) those days are long gone!
So, to be effective, your business needs to establish a clear strategy. You and your staff must be rock solid on point about exactly what it is you are looking to achieve with your digital marketing efforts. With that done, ideally you should create a realistic plan for attaining your objectives. Do not begin to attempt to do anything without firstly being crystal clear about WHY you are doing it and WHAT you wish to accomplish from doing it.
2. Aiming to do everything
Lots of business owners think that it will be easy to scoop all the benefits from all those wonderful opportunities that digital marketing offers. To have a hope of doing that, it is essential that you start by prioritising exactly what would work best for your individual business or service. It is a much better tactic to start small and find out what works along the way. By so doing, you can build out on your strategy from there with maximum intentionality and minimal risk.
To add to that, it is a popular mistake for marketing managers to try to do everything yourself. If possible, dont think twice about contracting out as many tasks as possible to free up your time. If you are the chef in a Michelin 5 Star restaurant, do not have your arms elbow deep in the washing up! Alternatively, you might consider getting into a joint venture partnership with a qualified amenable digital marketing expert, freelancer or digital marketing agency (if there are available funds to so).
Another error altogether too many people make when taking on digital marketing is to not take it on with consistent massive action based on a structure of fulfilment. While this may seem off-putting, it becomes easier as you get used to the levels of effort required. You only need to look at the number of dormant business Facebook pages or out-dated websites to see that this holds true. It is simply not sufficient to do a few bits and bobs of digital marketing for a few weeks then sit back and expect to see effective results. You really need to take consistent massive action over the long-term.
4. Putting out poor quality material
If you are engaging with content marketing (and you really need to be!), constantly ensure that the material you are putting out is really pertinent and beneficial to your target market. Numerous organisations think that ‘content marketing’ implies making a blog post that contains one ‘beneficial’ suggestion then rattles on off into a long, boring sales letter. Make certain that the material you put out is not just good but it is of great quality!
5. Not tracking your efforts
In order to succeed with digital marketing, you require to constantly track your results. That way, you can fine-tune and improve on your techniques and methods over time. If you do not track your results, how will you understand when you’ve accomplished your objective?
So that’s it for now. Avoid these 5 major errors and you should start to rise up the rankings on the way to dominating your niche and leaving your rivals in the dust!